Rolaids brought the Wild West to life by pairing a rugged cowboy with an over-the-top city slicker, using humor to showcase the brand's fast, effective heartburn relief. Through playful character dynamics and classic western storytelling, the spot reinforces why Rolaids is the quicker choice when heartburn strikes.
Senior Art Director Elizabeth Alexander • Senior Copywriter Charlie Malone • Executive Creative Director Dan Cohen • Producer Christine Stephens • Post Production Harbor Picture Company
Agency Saatchi & Saatchi NY
