Featuring Amy, the Charmin Bear, as she sweetly unboxes Charmin Ultra Soft Smooth Tear for her followers in a playful and charming nod to influencer culture that’s light, funny, and irresistibly soft.

:30

:15

Social

Senior Art Director Elizabeth Alexander • SeniorCopywriter Corrine Vance • ExecutiveCreative Director Dan Cohen • Executive Producer Liz Sloane • Post Production Harbor Picture Company • AnimationPassion

Agency Saatchi & Saatchi NY