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To own the back-to-school season, Puffs debuted the first-ever combination of live action families and their animated Pal, bringing the character into the real world to reinforce why Puffs is a must-have for the chaos, colds, and comfort kids need as they head back to class.

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Senior Art Director Elizabeth Alexander • Senior Copywriter Ry Radermacher • Executive Creative Director Dan Cohen • Executive Producer Liz Sloane • Post Production Harbor Picture CompanyAnimation Bent

Agency Saatchi & Saatchi NY