Downy Unstopables turns the iconic shimmy all the way up now truly unstoppable with 24 hours of nonstop freshness that keeps the vibe going long after the move. Set to a bold new track by Dana McBride, the spot proves when freshness doesn’t quit, neither do you.

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Senior Art Director Elizabeth Alexander • Senior Copywriter Corrine Vance • Creative Director (Art) Brian Pinkley •

Creative Director (Copy) Talon Gustafson • Executive Creative Director Jason Stefanik

• Senior Producer Danielle Hallack • Post Production Harbor Picture Company

Agency Saatchi & Saatchi NY